Uoichiba (pronounced "oo-oh-ee-chee-bah") is the brainchild of world-renowned fishmonger Liwei Liao, aka Dry Aged Fish Guy.
Uoichiba is the Japanese term for "fish market" and is a casual handroll bar located within Joint Seafood, a specialty seafood market in Los Angeles.
At Uoichiba, handrolls are simple and individually handcrafted with the highest quality nori, shari, and dry aged fish.
Come experience temaki at its finest.
Press
Infatuation “The LA Hand Roll Bar Power Rankings” (Jul 2026)
NBC “Joint Seafood unveils its Little Tokyo/Arts District flagship store and café (Apr 2026)
Los Angeles Magazine “L.A. Weekend Guide: Joint Seafood Opens…” (Apr 2026)
Observer “L.A.’s Most Exciting Restaurant Openings for March” (Mar 2026)
Eater “The Best Sushi Restaurants in Los Angeles…” (Sep 2025)
Los Angeles Times “65 of our favorite places to eat in the San Fernando Valley” (Aug 2025)
Los Angeles Times “Liwei Liao: Fishermonger flipping the script” (June 2024)
Locale Magazine “Where to Shop Like Good Food Host and Restaurateur Evan Kleiman” (Apr 2024)
LA Times Food “Best hand roll bars to try in Los Angeles” (May 2023)
LA Times Food “Dry-aged sush? One of L.A.’s best fishmongers says ‘fresh is boring’” (May 2023)